To my Friends in Sales:
I get a lot of sales calls, and I don't mind it, but it means that I've got to keep them quick or they quickly take up too much time. So I created this list of tips for you so we can make the best of your time and mine:
- I will ask questions on the introductory call about features and prices. Please be ready to answer those. I want that information so I can decide if it would be worth your and my time for a demo. If you don't have the information or can't give it to me, then that's probably as far as the call will go.
- I appreciate that you are trying to be friendly by talking sports and weather etc., but I'd rather get to the point. Keep it on topic please.
- Please don't use leading questions like: "If you could succeed in this difficulty, how would that help you?" and such. I know my own situation just fine, what I don't know is your product. So let's keep the conversation on that please.
- If I decide to get your product, please make sure I can order it when I call the first time. Having to wait for somebody who is out for the day to return to the office might change my mind since I suspect your support will likely be similar.
- Don't spend time trying to figure out if I'm the right person to talk to or what my budget is like. If you are going to call me, just assume that I am the right person. And let me decide if my budget has room or not (which I can do because you told me the price).
Thank you for working with me on this. I know some people just don't answer the phone when sales people call. I don't want to be like that, but I do want to be efficient on our call.
Thanks!
BJ Taylor
I love your thoughts. I started a new gig about 5 months ago where I occasionally have to call people I don't know yet. I have always done what homework I can ahead of time to increase the likelihood that they would be interested in what I want to talk about. I like your thoughts here as they mirror what I hope to achieve on a first call.
ReplyDelete